FOCUSING ON THE CONTINUED BEAUTICIAN OF HAWTHORNE
CLEANING UP THE CITY SKYLINE
The City of Hawthorne has inspired other areas throughout Los Angeles and Orange County with its incentive-based program to encourage billboard owners to move their signs from city streets to freeway-facing locations. The program encourages the removal of older billboards from undesirable locations. The ordinance follows a city-wide ban on new billboards that also prevents existing signs from being upgraded.
Haidar Awad is committed to the continued beautification of Hawthorne. Billboards have left parts of the city looking congested and overrun by ads. Reducing the billboard blight and removing older, outdated, and mismanaged billboards will allow for newer, more modern electronic billboards to be erected.
Selectively installing digital billboards in strategic places around Hawthorne will also create revenue for the city. The relocation of these structures to the surrounding freeways will give local businesses more visibility while also removing the aged structures out of neighborhoods where they are an eyesore.
Haidar Awad has been working with the city to adjust zoning regulations to better suit the new proposals. In the past, billboards have lacked comprehensive reform and didn’t have well-defined guidelines. Now, if a billboard owner wants to move their sign, they will have to get it approved by the City of Hawthorne Planning Commission first.